Digitization, disintermediation, cohortisation, automation and personalization fuel the communication of today. Technology plays the field but judgment and intuition are the differentiators.
Blending timeless truths and trends, we connect the digital and physical worlds by re-imagining and redefining people’s relationship with them.
We build and execute marketing communication strategies by connecting customer, business, creative and technology to deliver finest experiences.
While principles remain the same, the tools and methods in this customer centric age requires to be recaliberated to achieve success.
With the classical value chain definition getting blurry- business on one side and customers on other, the customers have stronger opinions in this networked age and therefore, effeciency is acheived only when they are involved to ensure a successful product journey.
Combining a conventional with digital builds a unique connection. Here, every brand has a story, and it’s our job to tell these stories in a way that is convincing, compelling, and connective.
Who we are
Pracxis is a transformational full service communication agency helping its clients realize their marketing objectives. We are proud to have worked closely with an array of incredible businesses ranging multiple categories.
Our team of highly skilled specialists is always ready to find smart answers to your challenges in Brand Experience Design – UI/UX, Web and Mobile. User Journey- Design, Development and Analytics. Digital-Search, Social, Lead Generation. Branding and Packaging – Brand Image design, Packaging design and full service creative.
We look at every problem with fresh eyes, rather than applying canned methodologies, and adopt the following principles to guide our work.
Ranging from bright start-up's to leading brands, here are our select current and past clients.
Rajasthali State Emporium
NIIT Corporate Training Division
Punjab National Bank
Consortium Securities Limited
Sukkaki Financial Services
Datanet India Private Limited
Luminelle Solar Technologies Limited
Natural Gas Society
UPES (University of Petroleum & Education Studies)
Horticulture & Innovation Training Centre)
YMCA Supervision Studies
Jagatjit Industries Limited
Angus Dundee (India) Pvt. Ltd.
Aaram Beverages Pvt. Ltd
Kimaya Himalayan LLP.
Vosco Beverages Pvt. Ltd.
Mark Pi Chinese Fast Food
Xylys Watches (Titan Industries)
Wayne Kerr Networks
Somany Foam Limited
Libra International Limited
IRTE (Institute of Road Traffic Education)
Twenty First Century Travels
JICA (Japan International Cooperation Agency)
Spring Fresh Water Purifier Systems
Delhi Jal Board
Greater Noida Authority
Blue Mountain Dwellings
Office 1 Superstore
Sun Chips & Namkeens
Roto Pumps Limited
JK White Cement Limited
Mayank is a advertising Creative Director, writer, author, film maker and brand strategist with vast experience across diverse product and services categories. He thinks and writes in English and Hindi while smartly and often sprinkles his copy/ scripts with several local Indian dialects.
While advising, Mayank has quietly authored a book - 'Which life are you from?', which has gone to become an internationally selling novel.
An alumni of York University, Toronto, Raveesh is a software developer and systems administrator with over 8 years of experience working with large scale enterprises. He is working on delivering complex web applications all the way from prototype to production. Experienced in working with numerous cloud environments including AWS, Azure and Digital Ocean.
An author by choice and a professional story-teller, Bharat has achieved many milestones in his journey. His avatars include researcher, history lecturer, instructional designer, copywriter, author, and a story-teller. His command on narratives and words is indomitable A brilliant narrator, he knows how to engage the audience with the brand he is working on.
With over 8 years of web development experience of designing and building large scalable web services, Komal has a Bachelor’s degree in IT discipline. He leads the team through prioritizing and completing multiple concurrent projects. He has wide-ranging experience across web development agencies and publishers. He has contributed significantly to open source projects and is an expert in working on framework technologies, cloud technologies and cloud providers such as AWS. He has a deep understanding of internet search optimizations domain & traffic generation strategies and utilizes is very effectively in his project development work. A big plus for clients.
Brands are no longer built alone through advertising, but through Experiences.
With experience design evolving into a way of thinking, using brand as a compass, we create experience design that can identify and build experiences around differentiated value. >
Complementing innovation, we can help brands explore where to push beyond the traditional guardrails while considering the implications and interdependencies of all touchpoints. >
Rather than treating digital as channel, we see it as an ecosystem, uniting services, products and experiences.Our approach focusses on brand differentiation rather than transformation. >
Integrating market insights and creativity to help clients gain market visibility and traction for their brand through brand packaging and building. >
Our designing approach is solution based, involving prototyping, experimenting and testing of concepts and ideas.
To stand out from the crowd, your business needs a site that is designed to be user-friendly and is easily crawled by search engines. It has to be responsive and seamlessly integrated with social media.
User experience is the core of Pracxis’ design and development services. We build websites that not only unleash creativity, but are also easy for your customers to use, which help in conversion rate. All of our web development projects are designed to be SEO-friendly, so it can easily be found by search engines.
Whether you’re looking for a bespoke site, or you’re looking to restructuring a complex e-commerce site, your website needs to function flawlessly across all devices.
We build technical platforms that have an immediate impact. Whether we put together codes ourselves or utilize a visual interface to design and build a web page layout, your customers remains at the heart of what we do and the designs we put together. As experts in the field, we understand the correlation of website elements and their role in subsequent search engine optimisations. We plan our things accordingly.
Data is indisputable and provides valuable insights to digital marketing. We can use it to leverage strong strategies and further optimize data to ensure right results.
With our help, you’ll know the ins and outs of your campaign, with insightful analytics included as part of our regular reporting. Not only can we tell you what your campaign has achieved so far, but we can also use the data to predict future performance.
Analytics can allow us to accurately hypothesize and search for anomalies and correlations to ensure any challenges are overcome effectively.
We have access to industry's latest and relevant tools for an in-depth analytics.
Helping brands understand, reach, & retain customers.
It’s more about sharing your content and building reach. It is an essential channel for increasing brand awareness, generating leads, nurturing prospects, connecting with peers and engaging customers.Read More
We device integrated strategies that establish strong foundations and build brands. Generate leads and increase customer loyalty. Our Digital marketing services revolve around Data, Content, SEO, SEM and PPC and have the expertise to craft a listening brand right from the scratch.Read More
Every brand has a unique path to growth.
Pracxis offers integrated solutions as well as individual services to meet your brand’s branding and creative requirements:
• Brand Naming and Logo Design
• Brand renovation, Reinvigoration and Innovation
• Packaging Graphic Design
• Packaging Renovation & Reinvigoration
• Product Naming and Packaging story
• Ideation, Conceptualization
• Multi-platform Content Creation
Every brand has a unique path to growth.
Brands are no longer built alone through advertising, but through Experiences. It is therefore important to understand relationship of people with the digital world. And that’s exactly our strategists and inquisitive visualisers do. They use the power of design in creating digital products and services that glee the users. We understand whether it’s your software, your website, your apps, or your social media platforms, every channel can make an impact. We want to make your site desirable for every user, boost conversions, minimize user error and promote a valuable journey for all.
Our human-centric and methodological approach helps our clients ease the complexities of systems and provide a meaningful experience to your users which can improve the brand reputation and help to boost conversions.
Our design approach is centered around insight. Our go-to-user approach in design helps us make better design decisions. We aks better questions. To create go-to-user approach experience, we take our fieldwork to homes, offices, street and stores, where we can see your customers in their world.
The website experience is a critical component for any business to strive in today's business environment. Our goal is to ensure that every web experience is intuitive, engaging and optimized for conversions
Nearly everyone can code, but its takes intelligence to develop apps that thrive. Pracxis can develop vibrant and engaging mobile apps that will drive business for your brand. We develop mobile apps on cross-platforms, iOS apps, Android apps.