SEARCH MARKETING

What we can do for you

Design full-funnel integrated digital marketing campaigns including

  • Strategic Planning for site

    With website being your content publishing and lead generation tool, it is a powerful platform for creating connections and driving business growth.

    Pracxis can help you with
    • Call-to-action strategy
    • Landing page set up and optimization
    • Website design project management
    • Performance monitoring and reporting
  • Lead Management

    Websites, content downloads, and events aren’t sufficient to nurture and qualify leads for the sales team.

    Pracxis can help you with
    • Tweak activities based on performance and lead responses
    • Align content marketing with buying cycle
    • Automate follow-up communications
  • Paid Media Management

    Publishers are allowing very focused targeting and unlike mass media, the campaigns can be very focused.

    Pracxis can help you with
    • Multiple format ads – Search, Display, and Video ads
    • Social Network advertising
  • Content Marketing

    With brands becoming story tellers using the context of consumer behavior to create personalized brand experiences, it becomes very important to win the heart and minds of the customers.

    Pracxis can help you with
    • Content strategy
    • Copywriting for articles, blogs, case studies, e-books, white papers, newsletters, micro-sites and more
    • Multimedia – podcast, video’s and webinars
    • E-mailers
  • Search Engine Optimization

    Though very competitive and time consuming, getting ranked on the first page of search engines is today a business need. If digital is part of your marketing strategy, ranking is one thing you can’t let go off.

    Pracxis can help you with
    • Website copy, design and usability
    • Content marketing
    • Keyword analysis
    • Landing page and lead form integration
    • Link building
    • Off and On page optimization
    • Paid search
    • Website analytics review, analysis and reporting

Our Approach

  • Site Audit
  • Strategy
  • Implementation
  • Fine Tuning
  • Results